Kristoffer Heilemann
Managing Director at BBDO Group Germany
Düsseldorf, Alemania
Título#MoveForEquality
Agencia
Campaña #MoveForEquality
Anunciante UNESCO
Marca UNESCO
Fecha de primera difusión/publicación 2019 / 3
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Filosofía Four-time Chess World Champion, Magnus Carlsen, and his rival, Anish Giri, flipped the board and turned the game upside down by breaking a key rule: white moves first. So, on this special day, black pieces make the first move. They have made it clear, through their symbolic move, that nobody should have an advantage or disadvantage because of colour.
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