Samsonite - "Samsonite Vs Risky Business"

Saatchi & Saatchi Brussels

Saatchi & Saatchi Brussels Bruxelles, Bélgica

5863

Título	Samsonite Vs Risky Business
Agencia	Saatchi & Saatchi Brussels
Campaña	Samsonite VERSUS The World
Anunciante	Samsonite Corp.
Marca	Samsonite
Fecha de primera difusión/publicación	2014 / 8
Producto	Triforce
Sector Empresarial	Bolsas de viaje y maletas
Sinopsis	At the centre of the ultimate tug-of-war between tractors, horses and weight-lifters, the new Lite-LockedTM case remains intact thanks to the innovative Curv® technology and 3-point-lock system, a winning combination of strength and security.
Filosofía	‘VERSUS’ showcases the latest innovations in travel design and technology that set Samsonite apart from the competition. “The brief for this project was a great challenge; tell the world that Samsonite products are built to last and endure. Well we decided to go one better and actually show the world by inviting them into the heart of the Samsonite Quality Lab. Then we set about holding Samsonite to their word by letting loose the greatest forces of nature against each innovative feature of their range. The result is a series of quirky and funny videos that really reinforce the strength, resilience and durability that have kept Samsonite at the forefront of the luggage industry for years”.
Medio	Web Film
Duración	55 seconds
Director artístico	Arnold Hovaert
Responsable de conceptos / redactor	Damien Veys
Director creativo	Alexander Cha'ban
Director de cuentas	Jonathan Moerkens
Productora	Denzzo
Realizador	Lars Damoiseaux
Productor	Jeroen Berx
Productor	A A