| Título | Bracelets |
| Agencia | Duval Guillaume |
| Campaña | Bracelets - MSF |
| Anunciante | Médecins sans Frontières |
| Marca | Artsen Zonder Grenzen / Médecins Sans Frontières |
| Posted | May 2007 |
| Producto | Human Aid |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | Raise empathy by spreading the measuring bracelet that is used by doctors to define a kids chances of surviving. |
| Filosofía | Create a hype around the MUAC* bracelets. These bracelets are used by the doctors on the field, in order to measure the degree of malnutrition. It is a very easy and rapid predictor of the risk of death. Its a system that is so simple, its almost shocking. One million MUAC* bracelets were spread at strategic spots around Belgium. They were attached to objects as wide as a malnourished childs upper arm: the leg of a chair, fencing, bicycle stands, childrens prams etc... |
| Problema | Build awareness of the malnutrition problem as it is still an issue today. Fundraising for the cause. |
| Resultado | Thanks to the campaign, MSF has received more than 1 million in donation. 325.000 euros are attributed to the above communication and 647.428 euros thanks to a mailing. |
| Medio | Case Study |
| Duración | |
| Mercado | Bélgica |
| Director creativo | Peter Ampe |
| Responsable de conceptos / redactor | Peter Ampe |
| Director creativo | Katrien Bottez |
| Director artístico | Katrien Bottez |
| Director creativo | Xavier Bouillon |
| Director artístico | Xavier Bouillon |
| Director artístico | Alexander Cha'ban |
| Director de cuentas | Inez De Pooter |
| Responsable de conceptos / redactor | Tiny Nys |