Bettson - "Rubdown"

Leo Burnett

Leo Burnett London, Reino Unido

3957

Título	Rubdown
Agencia	Leo Burnett
Campaña	Playful Gene
Anunciante	Bettson
Marca	Bettson
Fecha de primera difusión/publicación	2016 / 11
Sector Empresarial	Lotería y juegos de azar
Filosofía	Leo Burnett London has unveiled its debut work for the online gambling brand Betsson, having won the account in a four-way pitch earlier this year.The campaign comprises two different 30-second TV executions designed to show the online betting is no different to spending a bit of money on games and recognises the playful gene that sometimes rises to the fore and exists within us all.The first spot “Estate Agent” shows an estate agent showing prospective buyers around a house before disappearing and then jumping out on them from a cupboard. The second, “Rubdown”, features a sportsman getting a post-game massage before someone changes the music playing in te background from rap music to something more romantic. The campaign is running in Norway, Finland, Poland and Sweden.The campaign was created by Phill Meyler and Dareen Keff and directed by Brad Lubin through MindsEye.
Medio	Televisión y Cine
Duración	30 seconds
Director creativo	Phillip Meyler
Director creativo	Darren Keff
Productor de la agencia	Michelle Hickey
Fotógrafo	Liam Ricketts
Productor ejecutivo	Hughie Phillips Phillips
Productor	Hera King
Montador	Ed Cheeseman
Director de fotografía	Florian Hoffmeister