Emirates - "The Serenade Upgrade Trick"

Y&R London

Y&R London London, Reino Unido

3659

Título	The Serenade Upgrade Trick
Agencia	Y&R London
Campaña	Upgrade Your Airline
Anunciante	Emirates Airlines
Marca	Emirates
Fecha de primera difusión/publicación	2018 / 1
Sector Empresarial	Transportes aéreos, de carreteras y marítimos, ferrocarriles
Sinopsis	Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.” Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours. Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot.
Medio	Televisión
Duración	29 seconds
Director ejecutivo de creación	Mark Roalfe
Director creativo	Jim Bolton
Productor de la agencia	Katherine Maidment
Post-production Producer	Joe McNally
Realizador	Jones
Productor	Graham Curry
Productor	Dean Brougham
Productora	Gramercy Park Studios
Postproducción	Gramercy Park Studios