| Título | Logic |
| Agencia | Clark McKay & Walpole |
| Campaña | Logic / Marbles - HFC Bank |
| Anunciante | HFC Bank |
| Marca | Marbles |
| Posted | Enero 2005 |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Filosofía | Using the bizarre logic people use to rationalise their material desires |
| Problema | THE CHALLENGE To develop an integrated campaign using DRTV, press and direct mail to promote marbles loans in the key loans period of January. The campaign had to achieve stand out in a very cluttered marketplace and further enhance the marbles brand proposition: Use your marbles for a life less ordinary THE INSIGHT Borrowing is a way of life but not many companies know what my life is about |
| Resultado | Direct mail improved response and conversion by 90% with the DRTV achieving in a £16 lower cost per response against the control creative. The key measure for marbles is return on investment. The uplift in response and conversion has seen their cost efficient ratio for DM improve by 50% |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Director creativo | Steve Walpole |
| Realizador | Steve Lowe |
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