Chief Creative Officer/Partner
at
North Castle Partners Advertising
Stamford, Estados Unidos
| Título | Griffey |
| Agencia | North Castle Partners Advertising |
| Campaña | Griffey |
| Anunciante | Nabisco |
| Marca | Sportz |
| Posted | Abril 2000 |
| Producto | Crackers |
| Sector Empresarial | Bizcochos, pan, galletas de centeno |
| Lema | Wanna Try New Sportz |
| Filosofía | The goal of advertising is to introduce this exciting new snack to kids aged 6-12 and to make Sportz the brand that kids ask their parents for. |
| Problema | Our objective was to aggressively launch the new sports-shaped snack cracker from Nabisco Sportz. A major new launch from Nabisco, Sportz comes in two flavors, Cheddar and Pizza, and features 6 different sports shapes. |
| Medio | Televisión |
| Duración | |
| Mercado | Estados Unidos |
| Director creativo | Jonathan Iafeliece |
| Responsable de conceptos / redactor | Stephen Mark |
| Director artístico | Steven Garbett |
| Productor de la agencia | Jack Blandford |
| Realizador | Marcus Raboy |
| Actor /Celebridad | Ken Griffey Jr. |
| Productora | Gas, Food, and Lodging |
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