BIG Bank Gdanski - "Auction"

Leo Burnett Central & Eastern Europe

Leo Burnett Central & Eastern Europe Warszawa, Polonia

3870

Título	Auction
Agencia	Leo Burnett Central & Eastern Europe
Campaña	Auction
Anunciante	BIG Bank AG
Marca	BIG Bank Gdanski
Posted	Diciembre 1999
Producto	EGO - Pension fund
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Sinopsis	The Pension Fund race in Poland is coming to an end. People must choose a fund now or the state will choose for them. We were asked to help alleviate the fears of investing of many consumers and to convey that Ego is a safe and profitable retirement fund. So, we show that those who chose to invest in an Ego Open Pension Fund now will have enough money when they retire to do whatever they want. No matter how outrageous.
Medio	Televisión
Duración	86 seconds
Mercado	Polonia
Productora	Stink Films
Director ejecutivo de creación	Darek Zatorski
Director ejecutivo de creación	Kerry Keenan
Director creativo	Kerry Keenan
Director creativo adjunto	Darek Zatorski
Responsable de conceptos / redactor	Lechoslaw Kwiatkowski
Responsable de conceptos / redactor	Kerry Keenan
Director artístico	Micah Walker
Director artístico	Darek Zatorski
Productor de la agencia	Janusz Wlodarski
Realizador	Ivan Zacharias