| Título | Timeless ads for timeless cars |
| Brief | While our competitors focused their communication on warranties, we wanted to reenchant the purchase of a car and make people dream again with a campaign signed: "Age is just a number". With Audi Approved plus, no matter the age of your used Audi, it’s above all an Audi, that comes with the same emotion and pride.We capitalized on the emotion you get from old contents to show that age sometimes doesn’t matter. Indeed, many studies have shown that the « old » has recently regained popularity. Especially on YouTube, where nostalgia has driven people to massively watch old contents and typically comment « Who is still here in 2020 ? ». Simply put: the old never gets old.We built a parallel and broadcasted contextual messages just before the « old » contents that still generate millions of views to raise awaraness and desirability for Audi used cars. |
| Agencia |
Romance
|
| Campaña |
Timeless ads for timeless cars
|
| Anunciante |
Audi
|
| Marca |
Audi Approved plus: Audi's used car program
|
| Posted | Noviembre 2021 |
| Sector Empresarial | Accesorios y servicios de automoción
|
| Sinopsis | In 2020, completely unknown from its target audience, Audi’s Used Car Program had to stand out from a tough competition. While competitors focused their communication on warranties, we wanted to reenchant the purchase of a car and make people dream again with a campaign signed: "Age is just a number".We deployed an activation that completely revisits the pre-roll format with contextualised messages, calling out the audience just before "old" videos that still generate millions of views and emotion today. Audi gave a demonstration of how we can re-introduce emotion in simple formats such as pre-rolls in an innovative way. |
| Medio |
Interactivo
|
| Chief Executive Officer (CEO) |
Christophe Lichtenstein
|
| Director ejecutivo de creación |
Alexandre Hervé
|
| Director creativo |
Caroline Guittonneau
|
| Responsable de conceptos |
Pierre Jarry
|
| Responsable de conceptos |
Cassandre Gonnord
|
| Director artístico |
Cassandre Gonnord
|
| Responsable de conceptos / redactor |
Pierre Jarry
|
| Director de publicidad |
François Larher
|
| Director de publicidad |
Anne-Sophie Bernard
|
| Associate Director |
Sébastien de Milleville
|
| Director de cuentas |
Sarah Holgado
|
| Planificador estratégico |
Benoit Clavé
|
| Director de proyectos |
Mikaël Ramirez
|
| Director de proyectos |
Célia Fleurentdidier
|
| Productora |
Maul Production
|
| Realizador |
Neel Potgieter
|
| Compositor de música |
Paul Corvaisier
|