Me & City - "Me & City - Polluted lookbook"

FRED & FARID Shanghai

FRED & FARID Shanghai Shanghai, China

39400

Marca: Me & City
País: China

Anunciante: Me & City

Título	Me & City - Polluted lookbook
Agencia	FRED & FARID Shanghai
Campaña	Polluted lookbook
Anunciante	Me & City
Marca	Me & City
Fecha de primera difusión/publicación	2016 / 1
Sector Empresarial	Ropa, moda y calzado
Sinopsis	China is the most polluted country in the world. However, everyone seems to be used to it and forgets that pollution leads to serious health issues. ME&CITY, for the launch of its new spring collection, decided to make a statement. Because if a fashion brand alone can’t end pollution, it certainly knows how to grab people’s attention. For the 2016 S/S Collection, ME & CITY would like to launch a project that could link the relationship of ME (Consumers) & CITY. To kick start the project, we first hope to probe one of the key issue that is bothering people in the city – air pollution. To make people react on the subject we create an interactive website: The PM2.5 Show We show beautiful scenes (e.g. girl dancing on a rooftop, guy playing piano, couple walking, and a guy biking) but only when there is no pollution. The more your city is polluted, the less you can see in the film.
Medio	Applications
Duración	84 seconds
Más información	http://mecity.banggo.com/
Responsable de la creación	Fred & Farid
Director ejecutivo de creación	Feng Huang
Director creativo	Laurent Leccia
Responsable de conceptos / redactor	Laurent Leccia
Responsable de conceptos / redactor	Nix Xiong
Director artístico	Alexis Chatain
Director artístico	Jerome Pinel
Productor de la agencia	Karim Naceur
Digital Agency producer	Erick Alonso
Productor	Takan Tao
Realizador	Laurent Leccia
Fotógrafo	Chen Lu
Fotógrafo	Alexis Chatain
Agencia Supervisor	Fred & Farid
Agencia Supervisor	Edmond Ho
Brand supervisor	Daniela Silva
Brand supervisor	XinAi ZHANG
Brand supervisor	Bobo Cui