Título | Girls Let's Go! |
Agencia | Zulu Alpha Kilo |
Campaña | Fire Songs |
Anunciante | Girl Guides of Canada |
Marca | Girl Guides of Canada |
Fecha de primera difusión/publicación | 2021 / 9 |
Sector Empresarial | Cultura, ocio y deporte |
Sinopsis | A new series of “Fire Songs” created for Girl Guides of Canada: classic campfire sing-along songs transformed into anthems that celebrate the fiery spirit of girls. Each well-known tune ¬was updated with new lyrics reflecting the confidence, power and mutual support girls find among each other at Girl Guides. The tracks feature music rewritten to capture the unignorable attitude of girls today, and vocals recorded by a group of real girls who also performed in a series of music videos bringing the Fire Songs to life. |
Medio | Web Film |
Duración | |
Responsable de la creación | Zak Mroueh |
Director ejecutivo de creación | Brian Murray |
Director artístico | Sarah Quinto |
Responsable de conceptos / redactor | Julia Forrester |
Diseñador | Dejan Djuric |
Diseñador | Crystal Huang |
Responsable de cuentas de agencia | Alexa Macdonald |
Responsable de cuentas de agencia | Kara Oddi |
Responsable de cuentas de agencia | Alyssa Guttman |
Executive Strategy Director | Heather Segal |
Digital Strategist | Shaunagh Farrelly |
Productor de la productora | Elvira Labate |
Productor de la productora | Tim Lynch |
Productor de la productora | Revital Grunberg |
Director de publicidad | Jill Zelmanovits |
Director de publicidad | Andrea MacBeth |
Director de publicidad | Heather Palm |
Director de publicidad | Heather Auden |
Director de publicidad | Joy Jochico |
Media Manager | Michelle Jairam |
Media Manager | Cobi Grein |
Media Manager | Natasha Cappelli |
Media Manager | Alessia Bolzon |
Productora | The Field Experience |
Realizador | Emma Higgins |
SNDWRX | |
Music Director | Didier Tovel |
Postproducción | Zulubot |
Post-production Producer | Adam Palmer |
Post-production Producer | Sarah Dayus |
Montador | Ashlee Mitchell |
Montador | Jay Baker |
Artista de producción | Mila Lukezich |