| Título | The Hand |
| Agencia | McCann Athens |
| Campaña | The Hand |
| Anunciante | ActionAid International |
| Marca | ActionAid |
| Posted | Octubre 2012 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Sinopsis | That's why during the spot, we see a hand removing, destroying and throwing away the food, the water and the notebooks of children of the developing world, symbolizing the end of their sponsorships. |
| Problema | During western world's crisis, Actionaid sponsorships decreased. In order to make the sponsors reconsider, we reminded them that stoping sponsoring a child in need, is like taking back everything they have offered him till now. |
| Medio | Televisión y Cine |
| Realizador | Giannis Gaitanidis |
| Productora | STEFI Production |
| Director de cuentas | Harry Parianos |
| Director de fotografía | Christos Karamanis |
| Director creativo | Eleni Zisimopulou |
| Responsable de conceptos / redactor | Eleni Zisimopulou |
| Director artístico | Lena Kalothetou |