| Título | Celebration |
| Agencia | Y&R London |
| Campaña | Celebration |
| Anunciante | Warburton's |
| Marca | Warburtons |
| Fecha de primera difusión/publicación | 2011 / 3 |
| Sector Empresarial | Bizcochos, pan, galletas de centeno |
| Lema | We care because our name's on it. |
| Sinopsis | The TV campaign shows an ordinary working day at the Warburton's factory. Yet, when the 1 million loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging...only to find that when everyone regains their composure and the 1 millionth and one load is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. |
| Filosofía | The epic 60” TV and cinema campaign shows an ordinary working day at the Warburton’s factory. Yet, when the 1 millionth loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging… only to find that when everyone regains their composure and the 1 millionth and one loaf is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. The film ends with the new campaign line “Warburtons. We care because our name’s on it” showcasing that it is the people behind the bread that guarantee its quality. |
| Medio | Televisión |
| Productora | Gorgeous Enterprises |
| Audio Post Production | Grand Central Recording Studios |
| Responsable de cuentas de agencia | Josh Harris |
| Planificador de cuentas | Neasa Cunniffe |
| Planificador de cuentas | Liz Wolstenholme |
| Planificador de cuentas | Ben Kay |
| Director artístico | David Godfree |
| Responsable de conceptos / redactor | Mark Waldron |
| Director creativo | Mark Roalfe |
| Director de publicidad | Jane Sutton |
| Director de publicidad | Kate Freeman |
| Director de publicidad | Richard Hayes |
| Business Director | Nick Fokes |
| Productor de la agencia | Jody Allison |
| Realizador | Vince Squibb |
| Montador | Paul Watts |
| Montaje | The Quarry |
| Postproducción | The Mill London |
| Postproducción | Liz Brown |
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