Título | Hackers |
Título (Lengua original) | Hackers (anglais) |
Agencia | Leo Burnett Paris |
Campaña | My given newspaper - Presse quotidienne / Ministère de la culture et de la communication |
Anunciante | Syndic. de la Presse Quot./Minist. de la Culture |
Marca | Synd. de la presse quot. / Minis. de la Culture |
Posted | Enero 2010 |
Producto | My given newspaper |
Producto (Lengua original) | Mon journal offert |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Lema | You see you do enjoy reading the daily press. So keep it up |
Lema (Lengua original) | Vous voyez que vous aimez lire la presse quotidienne. Alors continuez |
Sinopsis | "How do we give young people a taste for reading newspapers ? In order to find a solution to this issue, the three syndicates of the national, regional and local daily press proposed an original operation My Free Newspaper, with the support of the Ministry of Culture & Communication. The idea was to give young people a taste for reading by offering any young person between 18 and 24 who might be interested a free copy of the paper of their choice (from among 59 daily-press titles), one day a week for a whole year (offer limited to 200,000subscriptions)" |
Medio | Web Film |
Mercado | Francia |
Director creativo | Stephan Ferens |
Director artístico | Christian Picard |
Responsable de conceptos / redactor | Alain Meyer |
Responsable de conceptos / redactor | Juliette Novak |
Planificador estratégico | Michel Perret |
Responsable de cuentas de agencia | Julien Grimaldi |
Responsable de cuentas de agencia | Elise Bret-Ziri |
Responsable de cuentas de agencia | Pamela Soubrier |
Diseñador gráfico | Benjamin Mercier |
Director de publicidad | Denis Bouchez |
Director de publicidad | Sabine Ozil |
Director de publicidad | Vincent de Bernardi |
Director de publicidad | Mathieu Mathelin |
Director de publicidad | Agnès Rico |
Director de publicidad | Vincent Peyregne |
Director de publicidad | Béatrice Mottier |