| Título | Back-Van Gogh |
| Brief | Many people associate Getty Images with only regular photographs. The challenge here was to remind them that Getty also provides 360 degree images. The result showed that some people are so famous you can even recognise them from behind. |
| Agencia | Havas China |
| Campaña | Getty Images 360 |
| Anunciante | Getty Images |
| Marca | Getty Images 360 |
| Posted | Noviembre 2018 |
| Sector Empresarial | Fotografía |
| Sinopsis | Demonstrate that you can find their backs you have never seen. In this case, the back sides of Vincent van Gogh, Albert Einstein and William. Shakespeare were created as old photographs of their time. We didn't mention their names, but when people saw their back sides, their front sides will appear in people’s mind. We preferred realistic photographs of the well-known people to make the communication more compelling. |
| Problema | Many people only associate Getty Images with just the normal photographs. As a new function, we need to tell them that we also provide 360 ° images |
| Medio | Prensa y publicaciones |
| Responsable de la creación | Ben Sun |
| Director ejecutivo de creación | Shangyong Yang |
| Director creativo | Jack Xuan |
| Responsable de conceptos / redactor | Vivian Chen |
| Responsable de conceptos / redactor | Kiddy Wang |
| Director artístico | Zerien Li |
| Director artístico | Roc Wong |
| Fotógrafo | ILLUSION CO.,LTD |
| Productora | ILLUSION CO.,LTD |
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VER TODOTime Will Tell
- MARCA:
- Schroders
- AGENCIA:
- Dentsu Taiwan
Einstein
- MARCA:
- Getty Images 360
- AGENCIA:
- Havas China