| Título | VHI Blue September |
| Agencia | Publicis Dublin |
| Campaña | VHI Blue September |
| Anunciante | VHI Healthcare |
| Marca | VHI Healthcare |
| Fecha de primera difusión/publicación | 2014 / 9 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Sinopsis | Blue September, the men's cancer charity, kicks off its second year advertising in Ireland with a fully integrated and interactive awareness and donation-driving campaign. Centred around a bespoke 'Keepy Uppy' online game, the ads urge the public to 'keep up the fight against menâs cancer' by playing the game, making a donation and challenging friends to do the same through social media. The game itself is at blueseptember.ie and the campaign from Publicis, Dublin is in association with Vhi Healthcare. |
| Medio | Web Film |
| Duración | |
| Realizador | Damien O Donnell |
| Director creativo | Ger Roe |
| Director artístico | Ger Roe |
| Responsable de conceptos / redactor | Rachel Carey |
| Productor | Anne Marie Curran |
| Productor | Russell Curran |
| Group Account Director | Geraldine Jones |
| Productor de la agencia | Niamh Skelly |
| Postproducción | Screen Scene |
| Responsable de cuentas de agencia | Eibhín Mc Loughlin |
| Creative technologist | Shane Casey |
| Ejecutivo de cuentas | Ian Hollinshead |
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