| Título | Contemporary Beauty Ideal |
| Agencia | Ogilvy Germany |
| Campaña | Anorexia Painting - ANAD |
| Anunciante | National Association Of Anorexia Nervosa And Associated |
| Marca | ANAD |
| Posted | Junio 2009 |
| Producto | Eating Disorder Awareness |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Filosofía | To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums - exactly where visitors would expect to see manifestations of true beauty. |
| Problema | ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness. |
| Resultado | This shocking sight generated enormous interest, which spread via word of mouth and numerous articles in major national newspapers. |
| Medio | Case Study |
| Duración | |
| Director ejecutivo de creación | Stephan Vogel |
| Director ejecutivo de creación | Christian Mommertz |
| Director artístico | Sabina Hesse |
| Responsable de conceptos / redactor | Sabina Hesse |
| Director artístico | Albert Chan |
| Responsable de conceptos / redactor | Albert Chan |
| Worldwide Chief Creative Officer | Tham Khai Meng |
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