| Título | The Risk |
| Agencia | Rethink Communications Inc. |
| Campaña | The Risk |
| Anunciante | Government of Ontario |
| Marca | Government of Ontario |
| Posted | Junio 2019 |
| Sector Empresarial | Seguridad pública, salud e higiene |
| Sinopsis | The campaign is part of a broader government initiative to create awareness around Rowan’s Law. The law, a concussion protocol legislation, is named after Rowan Stringer, an Ontario high-school rugby player who tragically died after sustaining multiple concussions at the age of just 17. The 360 campaign created by the agency, Rethink, also includes: a 30s version running in cinema, as well as a design system with a modular logo for Rowan’s Law created to identify the various signs of concussion and, while not mandatory, can be implemented into amateur sports uniforms. The logo features a stop symbol divided into the two sides of a human brain. |
| Medio | Interactivo |
| Advertising Agency | Rethink Communications Inc. |
| Director creativo | Christina Yu |
| Director creativo | Mike Dubrick |
| Director creativo | Aaron Starkman |
| Director artístico | Zachary Bautista |
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