| Título | #SnackHolidays |
| Agencia | HUMANSEVEN |
| Campaña | #SnackHolidays |
| Anunciante | Transavia |
| Marca | transavia.com |
| Posted | Junio 2015 |
| Sector Empresarial | Transportes, viajes y turismo |
| Sinopsis | Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets. Results + 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media |
| Medio | Case Study |
| Duración | |
| Director creativo | Gilbert Scher |
| Director artístico | Julien Doucet |
| Responsable de conceptos / redactor | Lilian Moine |
| Productora | Hercules HRCLS |
| Director ejecutivo de creación | Luca Cinquepalmi |
| Director ejecutivo de creación | Marco Venturelli |
| Managing Director | Elisabeth Billiemaz |
| Responsable de cuentas de agencia | Aurore Cornen |
| Marketing Manager | Stéphanie Pigaglio |
| Marketing Manager | Lisa Donnadieu |
| Head of TV | Christopher Thiery |
| Productor de la agencia | Sarah Bouadjera |
| Realizador | Juien Bouvet |
| Director de producción | Maxime Bouyer |
| Sonido | Benoit DUNAIGRE |
| Director artístico | Tristan Lecuyer |
| Montador | Pierre Laisné |
| Digital Project Manager | Romain Cialdella |
| Digital Project Manager | Sandrine Lafont |
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