visit.brussels - "#CallBrussels"

Air, Partner of McCann

Air, Partner of McCann Brussels, Bélgica

7218

Título	#CallBrussels
Agencia	Air, Partner of McCann
Campaña	Call Brussels
Anunciante	visit.brussels
Marca	visit.brussels
Fecha de primera difusión/publicación	2016 / 1
Sector Empresarial	Destinaciones (Países y lugares)
Sinopsis	SUMMARY A chain of terrorist attacks in Brussels in 2015 led to an unprecedented crisis in the capital of Europe. The city’s economy, especially, tourism sector was hit hard due to negative international press coverage. To reassure travellers that Brussels was a safe place to visit, the Brussels tourism board launched the #CallBrussels campaign. Curious foreigners were invited to make up their own minds about Brussels by calling in to the city center and speaking directly with the locals. Later, a video showcasing conversations was created and diffused on the web. The campaign idea resonated with the majority of viewers. After watching the video, 74% of outsiders expressed a desire to visit the city.
Medio	Exterior
Duración	135 seconds
Director creativo	Dieter De Ridder
Director creativo	Joeri Van Den Broeck
Diseñador	Maxime Douillet
Productora	Lovo Films
Realizador	Jan Boon
Productor	Juliette Stinglhamber
Productor	Niki Michiels
Productor de la agencia	Daphné de le Vingne
Productor de la agencia	Bérengère Lurquin
Miembro del equipo creativo	Julien Scouze Riviezzo
Miembro del equipo creativo	Sébastien Stronghead Verliefde
Digital Agency	Globule Bleu
Director ejecutivo de creación	Eric Hollander