Samsøe Samsøe - "Resell Tag - Board"

Uncle Grey

Uncle Grey Copenhagen, Dinamarca

1341

This ad is part of the ACT Responsible Collection

Marca: Samsøe Samsøe
País: Dinamarca

Anunciante: Samsøe Samsøe

Título	Resell Tag - Board
Agencia	Uncle Grey
Campaña	Resell Tag
Anunciante	Samsøe Samsøe
Marca	Samsøe Samsøe
Fecha de primera difusión/publicación	2022 / 4
Sector Empresarial	Almacenes de ropa y accesorios
Sinopsis	“The Resell Tag” is a unique scannable code in each piece of clothing that will activate a series of digital actions, automatically creating a sales ad for the item and promoting it across Facebook and Instagram.
Filosofía	Each item comes with a micro media budget attached, that allows for a hyper-targeted campaign that promotes the item on Facebook and Instagram to help create interest and find a new home for the item. The Resell Tag is designed to activate a series of data points that is assigned to each tag and make the reselling of the particular item as quick and painless as possible. Ensuring that clothes don’t wind up in the back of the closet, but instead, extend the life cycle of each and every item and make sure it gets worn.
Medio	Case Study
Duración	75 seconds
Director de publicidad	Peter Sextus
Director de publicidad	Klara Lykke Reddersen
Director de publicidad	Sofie Niebuh
Director de publicidad	Andy Sørensen
Director de publicidad	Christian Øgendahl
Creative Chairman	Lars Samuelsen
Director ejecutivo de creación	Lars Dyhr
Worldwide Chief Creative Officer	Javier Campopiano
Director creativo	Andreas Hoff
Director creativo	Clara Prior-Knock
Director Digital	Kasper Andkjaer Nielsen
DIRECTOR DE SERVICIO AL CLIENTE	Josephine Winther-Poupinel
Director artístico	Louise Dupont Cerroni
Editor & Motion Graphics Artist	Thorbjørn Fessel
Creative/Photographer	Rasmus Lind
Creative	Simon Frøsig Christensen
Creative	Nicoline Grace Paulsen
Responsable de cuentas de agencia	Nina Brinkmann Jønler
Final Artist	Michael Madsen
Strategist	Gustav Thuesen