| Título | Teen Violence / Boy |
| Agencia |
Y&R London
|
| Campaña |
Teen Violence - The Home Office
|
| Anunciante |
The Home Office
|
| Marca |
Home Office
|
| Fecha de primera difusión/publicación |
2010 / 2
|
| Sector Empresarial | Violencias domésticas, agresiones sexuales
|
| Lema | If you could see yourself would you stop yourself? |
| Sinopsis | As part of the Home Office's new initiative to tackle Violence Against Women and Girls, the campaign aims to empower teenagers to recognise the signs of abuse, stimulate discussion of the issue and seek help and advice. |
| Filosofía | The campaign addresses uses these insights to confront teenagers with the truth about abusive behaviour and empower them to doing something about it. Two separate versions of each execution have been produced, to ensure that the campaign speaks to both boys and girls in a non-accusatory or judgemental way. |
| Problema | In the UK, 1 in 4 women will be a victim of domestic abuse over the course of her life*. Shockingly, research showed that teenagers have a significant tolerance towards this form of abuse; with 43% of young people believing that it’s acceptable for a boyfriend to be aggressive under certain circumstances**. Attitudes adopted now will shape the futures of these young people. What’s more, putting up with abuse as a teenager makes you disproportionately likely to become an adult victim. |
| Medio |
Televisión
|
| Mercado | Reino Unido |
| Director de publicidad |
Jo Bray
|
| Director creativo |
Damon Collins
|
| Responsable de conceptos / redactor |
David Martin Angelus
|
| Director artístico |
James Manning
|
| Planificador de cuentas |
Lucy Howard
|
| Planificador de cuentas |
Rebecca Fleming
|
| Director de cuentas |
Nick Fokes
|
| Responsable de cuentas de agencia |
Jane Redfern
|
| Responsable de cuentas de agencia |
Sophie Ford-Masters
|
| Productor de la agencia |
Matt Keen
|
| Realizador |
Shane Meadows
|
| Montador |
Richard Graham
|
| Productor |
Barnaby Spurrier
|
| Postproducción |
The Mill London
|
| Productora |
Tomboy Films
|