Optic 2000 x Association Valentin Haüy - "As far as the eye can see (en)"

AUSTRALIEGAD

AUSTRALIEGAD Paris, Francia

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This ad is part of the ACT Responsible Collection

Marca: Optic 2000 x Association Valentin Haüy
País: Francia

Anunciante: Optic 2000

Título	As far as the eye can see (en)
Brief	Being visually impaired doesn’t in any way stop somebody from taking part in artistic or creative projects. Thanks to this conviction, an unusual concept was brought to life. The very first exhibition of photos entirely conceived by partially sighted people. An exhibition that could overturn the stereotypes surrounding the visually disabled.
Agencia	AUSTRALIEGAD
Campaña	As far as the eye can see
Anunciante	Optic 2000
Marca	Optic 2000 x Association Valentin Haüy
Fecha de primera difusión/publicación	2023 / 4
Sector Empresarial	Ópticos
Sinopsis	In France, 65 000 people are blind and 1.2 million visually impaired. Unfortunately, many stereotypical notions still persist in today’s society. Many people wrongly believe that they are not able, autonomous, or competent. Optic 2000 Foundation – Lissac – Audio 2000 and the Valentin Haüy association got together to raise public awareness about these invisible disabilities, visual health in general and the representation of people living with visual impairment. This collaboration aimed at overcoming clichés by reflecting the lives, the diversity and wealth of experience, of 4 partially sighted members of the association.
Medio	Web Film
Director ejecutivo de creación	Philippe Boucheron
Deputy Managing Director	Thierry Taglioni
Director de cuentas	Margaux Gilles
Responsable de cuentas de agencia	Ulysse Boudot
Director de proyectos	Margot Charrier
Director artístico	Guillaume Paulus
Responsable de conceptos / redactor	Guillaume Paulus
Director artístico	Tom Camus
Responsable de conceptos / redactor	Tom Camus
Director artístico	Charles Coussot
Responsable de conceptos / redactor	Barthélémy Desplats
Director de arte digital	Alix Chabagny
Director de arte digital	Quentin Sautour
Web Developer	Frédérique Devaux
Responsable de la producción	Thomas Laurent
Creative Producer	JEAN
Creative Producer	Jean-Luc Chirio
Fotógrafo	Marc Da Cunha Lopes
Realizador	Nan Feix
Realizador	Loveboat
Productor ejecutivo	Marine Garnier
Productor ejecutivo	Loveboat
Communications Director	Sandrine Ladoux
Advertising	Pierre Vinogradoff
Communications Director	Emilie Lebre