Guy Poreh
Director multimedia at Y&R Israel
Tel Aviv, Israel
TítuloWanted
Agencia
Campaña Wanted - Y&R
Anunciante Young & Rubicam
Marca Shalmor Avnon Amichay Y&R
PostedAgosto 2010
Sector Empresarial Agencias de publicidad
Sinopsis We decided to speak to programmers in the language they understand best – programming and source codes, and in a place only they visit – site source code pages.
Filosofía We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs.
Problema Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience – programmers.
Medio Interactivo
Mercado Israel
Responsable de la creación
Director multimedia
Director creativo
Director creativo
Diseñador
Diseñador
Director de proyectos
Interactive Studio Manager

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