Título | Wanted |
Agencia | Y&R Israel |
Campaña | Wanted - Y&R |
Anunciante | Young & Rubicam |
Marca | Shalmor Avnon Amichay Y&R |
Posted | Agosto 2010 |
Sector Empresarial | Agencias de publicidad |
Sinopsis | We decided to speak to programmers in the language they understand best programming and source codes, and in a place only they visit site source code pages. |
Filosofía | We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs. |
Problema | Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience programmers. |
Medio | Interactivo |
Mercado | Israel |
Responsable de la creación | Gideon Amichay |
Director multimedia | Guy Poreh |
Director creativo | Roy Cohen |
Director creativo | Sagi Blumberg |
Diseñador | Nadav Hauptman |
Diseñador | Roee Malul |
Director de proyectos | Amichay Katan |
Interactive Studio Manager | Lena Feldman |