| Título | Knowledge |
| Agencia | Havas Sydney |
| Campaña | My Treatment My Choice |
| Anunciante | Reckitt Benckiser |
| Marca | My Treatment My Choice |
| Fecha de primera difusión/publicación | 2011 / 7 |
| Sector Empresarial | Salud y productos farmacéuticos |
| Sinopsis | Aimed at informing the community about treatment options for opiate dependence, the My Treatment My Choice Street Art Initiative was launched on July 28, 2011. The first instalment was created in Sydney's Cathedral Street, Woolloomooloo. Three days later, a second art piece was created in Stephenson Street, Richmond, deep in the heart of Melbourne. Produced over two days and set deep within the urban environs of Sydney and Melbourne, the street art events were aimed at breaking down the complex barriers surrounding the treatment of opiate dependence.The events were designed to create conversation about the treatment choices available to residents of urban communities, who have been marginalized by long-term opiate addition problems, and also to launch an innovative new treatment, Suboxone Sublingual Film. Street artists 'Judd', 'Sirum' and 'Perso & Detch', well known for creating provocative and expressive art forms around the world, collaborated with the agency to deliver an emotional message deep within these urban settings. |
| Medio | Exterior |
| Director ejecutivo de creación | Steve Coll |
| Director artístico | Alex Evangelinidis |
| Responsable de conceptos / redactor | Paul Suters |
| Productor | Mike Gill |
| Director de cuentas | David Bailey |
| Illustrator | Darren Cole |
| Illustrator | Nic Adamovich |
Más creaciones
VER TODOMy Treatment
- MARCA:
- My Treatment My Choice
- AGENCIA:
- Havas Sydney
Treatment
- MARCA:
- My Treatment My Choice
- AGENCIA:
- Havas Sydney