Cisco - "Secure Freeze (30s)"

BETC Paris

BETC Paris Pantin, Francia

2140

Marca: Cisco
País: Francia

Anunciante: Cisco Systems, Inc.

Título	Secure Freeze (30s)
Agencia	BETC Paris
Campaña	Secure Freeze
Anunciante	Cisco Systems, Inc.
Marca	Cisco
Fecha de primera difusión/publicación	2022 / 11
Sector Empresarial	ISP comercial, servicios e ingeniería informatica
Sinopsis	In a gracious and refreshing choreography, the campaign depicts how Cisco cyber-security solutions empower IT managers to respond to cyber threats in an instant, as if the danger was frozen in time and contained in a blink of an eye. The new ad and creative will roll out on-air, online and in major airports, focused on broadening awareness of Cisco in security. Understanding by 2025, 75% of the company’s workforce and potential buyers be millennials and Gen Z, there’s a heavy emphasis on audio as a distinct brand language.
Filosofía	Security incidents happen and can FREEZE your business, it’s just a fact, but with Cisco tech, you can rest easy. This is the premise of the new campaign Cisco has developed in a collaboration with BETC, the acclaimed global French agency
Medio	Interactivo
Duración	30 seconds
Mercado	Estados Unidos
Director de publicidad	Carrie Palin
Director de publicidad	Michele Janes
Director de publicidad	Dennis Lim
Director de publicidad	Patti Cocciolo
Director de publicidad	Tenny Pearson
Director de publicidad	Holly Couden
Director de publicidad	Emily Vicente
President	Bertille Toledano
Associate Director	Guillaume Espinet
Account Management	Annabelle Beugnet
Account Management	Guewel Essioux
Account Management	Elea Benoit
Responsable de la creación	Rémi Babinet
Director creativo	Jérôme Galinha
Director artístico	Thomas Defert
Responsable de conceptos / redactor	Olivier Mille
Planificador estratégico	sebastien houdusse
Traffic Manager	Celia Chiarott-Dafi
Productor de la agencia	David Green
Productora	Division Paris
Realizador	Thierry Poiraud
Director de fotografía	Mathias Boucard
Productor	Charlotte Lepot
Productor delegado	Aurélia Lafaye
Jefe de decorados	Alex Vivet
Responsable de vestuario / estilista	Liate Cohen
Steadycam	Aymeric Colas
Production Coordinator	Amelie Zibi
Música	GUM – Green United Music