Título | Limo |
Título (Lengua original) | Limousine |
Agencia | CLM BBDO |
Campaña | Luxury - Mars Petfood |
Anunciante | Mars, Inc. |
Marca | Frolic |
Fecha de primera difusión/publicación | 2010 / 3 |
Sector Empresarial | Comida para mascotas, productos y servicios para el cuidado de animales domésticos |
Lema | She's only with him for his biscuits |
Sinopsis | The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course... |
Filosofía | The agency thought up an offbeat approach that breaks away from Petfood market codes. |
Problema | Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger. |
Medio | Prensa y publicaciones |
Director ejecutivo de creación | Gilles Fichteberg |
Director ejecutivo de creación | Jean-Francois Sacco |
Director artístico | Lucie Valloton |
Director de cuentas | Delphine Carpier |
Responsable de cuentas de agencia | Julien Lemoine |
Responsable de cuentas de agencia | Judith Romero |
Responsable de cuentas de agencia | Thomas Laurent |
Postproducción | Clive Stewart |
Postproducción | Picto |
Fotógrafo | Clive Stewart |
Comprador de arte | Sylvie Etchemaité |
Print Producer | Sylvie Etchemaité |
Director de publicidad | Maud Roussel |