Mercedes-Benz - "Millboard "

Publicis Emil Brussels, Bélgica

13351

Título	Millboard
Agencia	Publicis Emil
Campaña	Millboard
Anunciante	Mercedes-Benz
Marca	Mercedes-Benz
Posted	Diciembre 2021
Sector Empresarial	Automóviles
Sinopsis	The wind turbine symbolises renewable energy. The three-pointed star symbolizes Mercedes-Benz. The idea was simple: to exploit the striking visual similarity between the two to transform one of Europe’s largest wind turbines (120m x 70m) into an illuminated Mercedes-Benz logo on a truly iconic scale. The objective was to announce to the world that the brand and renewable energy would soon be working together on a global scale. The installation was staged for real, using eco-friendly lights and smoke, and was visible for miles around.
Medio	Case Study
Duración	78 seconds
Global Chief Creative Officer	Bruno Bertelli
Global Executive Creative Director	Andy Daley
Responsable de la creación	Eduardo Marques
Director creativo	Mischa Schreuder
Director creativo	Koenraad Lefever
Responsable de conceptos / redactor	Richard Bushoff
Director artístico	Lennart Schoterman
Director artístico	Mischa Schreuder
Account Director, Global Content, Experience and Comms	Elodie Straub
Market Acceleration Lead	Davy Caluwaerts
Director de cuentas	Axelle Gontier
Responsable de cuentas de agencia	Frederic Haesendonck
Director de publicidad	Florian Bleher Bleher
Director de publicidad	Stefan Brommer
Miembro del equipo creativo	Karen Fonteyne
Miembro del equipo creativo	James Gambrill