| Título | Bed #1 |
| Agencia | Mercado McCann |
| Campaña | Beds |
| Anunciante | Sommiercenter |
| Marca | Sommiercenter |
| Fecha de primera difusión/publicación | 2018 / 4 |
| Sector Empresarial | Mobiliario doméstico |
| Lema | Stop to sleep, then drive. |
| Sinopsis | Driving while being tired is very dangerous. Sommiercenter wanted to raise awareness about this issue by urging drivers to find a place they can rest so they can drive once again in optimal conditions. The ads metaphorize the feeling of sleep driving, a very dangerous thing to do because it takes our focus from the most important thing in front of us: the road. |
| Medio | Publicidad en revistas |
| Responsable de la creación | Martin Mercado |
| Director ejecutivo de creación | Diego Tuya |
| Director ejecutivo de creación | Dario Rial |
| Director creativo | Nicolas Ochoa |
| Director creativo | Nicolas Massimino |
| Director artístico | Pablo Cominetti |
| Responsable de conceptos / redactor | Juan Ignacio Goldsztein |
| Director de cuentas | Agustín Coste |
| Productor de la productora | Agustin Borgognoni |
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