The Canadian Centre for Child Protection - "Sextortion Ed Video"

No Fixed Address

No Fixed Address Toronto, Canadá

3468

Título	Sextortion Ed Video
Agencia	No Fixed Address
Campaña	Don't Get Sextorted, Send a Naked Mole Rat
Anunciante	The Canadian Centre for Child Protection
Marca	The Canadian Centre for Child Protection
Fecha de primera difusión/publicación	2017 / 5
Sector Empresarial	Violencias domésticas, agresiones sexuales
Lema	Don't Get Sextorted, Send a Naked Mole Rat
Filosofía	The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation.
Medio	Prensa y publicaciones
Director creativo	Shawn James
Director creativo	Dhaval Bhatt
Director artístico	Daniela Angelucci
Director artístico	Randy DeMelo
Director artístico	Shawn James
Responsable de conceptos / redactor	Andrew Rizzi
Responsable de conceptos / redactor	Cole Rosenberg
Responsable de conceptos / redactor	Dhaval Bhatt
Productor	Brie Gowans