Life lolli - "Life Lolli - a lollipop designed to save lives"

BBDO Düsseldorf GmbH

BBDO Düsseldorf GmbH Düsseldorf, Alemania

Premios

10419

This ad is part of the ACT Responsible Collection

Marca: Life lolli
País: Alemania

Anunciante: Kmsz (bone marrow donation center)

Título	Life Lolli - a lollipop designed to save lives
Agencia	BBDO Düsseldorf GmbH
Campaña	Life Lolli
Anunciante	Kmsz (bone marrow donation center)
Marca	Life lolli
Fecha de primera difusión/publicación	2019 / 2
Sector Empresarial	Hospitales & Clínicas
Sinopsis	German bone marrow donation center KMSZ wanted to send an important message about stem cell donations and underscore just how critical they can be for patients of blood cancer, sometimes their only hope for survival. The best donors are under 30 but KMSZ needed to find them and encourage them to donate. To do so, they created Life Lolli, a heart-shaped lollipop with a swab in place of a stick to collect DNA. Influencers helped spread the word on social media with #lifelolli and the lollipops were made available in stores across the country and for order online.
Medio	Televisión
Duración	60 seconds
Responsable de la creación	Till Diestel
Director ejecutivo de creación	Kristoffer Heilemann
Director creativo	Andy Wyeth
Director creativo	Veikko Hille
Realizador	Andy Wyeth
Director artístico	Ann-Catrin Schuchardt
Responsable de conceptos	Ann-Catrin Schuchardt
Director artístico	Jan Schulz
Director artístico	Julia Kinast
Director artístico	Miguel Chordá
Responsable de conceptos / redactor	Christian Korntheuer
Responsable de conceptos / redactor	Marie-Theres Schwingeler
Responsable de conceptos / redactor	Jan-Philipp Michalik
Account Management	Marei Wilke
Account Management	Clara Wesemeyer
Director de proyectos	Patrick Krug geb. Heinz
Director de proyectos	Marta Zlatewa
Creative technologist	Martin Boeing-Messing
Head Of Planning	Ralf Sieke
Postproducción	Craftwork
Chief Production Officer	Steffen Gentis
Productor	Norbert Henning
Productor	Juhn Kim
Fotógrafo	Alexander Link
Productora	Studio Funk
Music & Sound Design	Timo Kockmeyer
Director / DOP / Editor / Animation	Niklas Lemburg
Director de fotografía	Alexander Link
Animación	Lara Elmenhorst
Design Company	Peter Schmidt Group
PR Agency	Ketchum Germany
Media Agency	Fuse Werbeagentur GmbH
Media Agency	OMD Germany
Media Agency	areasolutions