Santander - "Keep On, Keeping On"

WCRS

WCRS London, Reino Unido

7043

Marca: Santander
País: Reino Unido

Título	Keep On, Keeping On
Agencia	WCRS
Campaña	Keep On, Keeping On
Marca	Santander
Fecha de primera difusión/publicación	2015 / 3
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Lema	simple, personal, fair
Sinopsis	‘Keep On, Keeping On’ puts the customer at the heart of this fully integrated campaign,which demonstrates how Santander’s brand philosophy – Simple, Personal, Fair –effortlessly fits in with people’s everyday lives, and is the keystone toSantander’s strategy and campaign messaging.
Filosofía	In this new series of light-hearted commercials, we see how different customerscontinue to earn everyday value, without changing their behaviour; don’t changeyour life, change your bank! Utilising press, poster, TV and digital, the campaign celebrates the little things we allenjoy doing, from the ordinary to the unusual. As well as Santander’s‘ambassadors’ Jenson Button, Rory McIlroy and Jessica Ennis-Hill, thecommercials feature prize gardeners, failed bakers and intrepid explorers. This is a relevant, entertaining and engaging campaign that demonstrates Santander’songoing commitment to ‘keep on’ delivering value to its customers 24/7.
Medio	Televisión
Duración	30 seconds
Banda Sonora	CORD
Account Management	Archie Tollast
Account Management	Pumie Msengana
Account Management	Jorge de Federico
Planning	Erminia Blackden
Planning	John Crowther
Productora	Moxie
Realizador	Neil Gorringe
Productor de la productora	Jess Ensor
Montador	James Rosen
Post & Audio production	Gramercy Park studios
Post producer	Annika Gustavsson
Colourist	Ben Rogers
2D artist	Eileen Chan
Sound Engineer	Zak Kurtha
Música	CORD