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Lucas Osis
Lucas Osis
Senior Art Director at Grabarz & Partner
Stuttgart, Alemania
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TítuloKeep Your Essence 1
Agencia
Campaña Keep Your Essence
Anunciante Dr. Ing. h.c. F. Porsche AG
Marca Porsche
Fecha de primera difusión/publicación 2024 / 1
Sector Empresarial Automóviles deportivos
Lema Change Your Look, Not Your Style.
Filosofía With the world premiere of the fully electric Macan in Singapore, Porsche has kicked off one of the largest product campaigns in its entire history. The Macan, a sporty SUV, is one of the biggest-selling Porsche vehicles. After the successful launch of the Porsche Taycan in 2019, the Macan is now the second fully electric model to be launched by Porsche. The video assets were filmed in Vienna, Sofia and other places, and were directed by James F. Coton. The videos are being shown on digital paid and owned channels with a wide reach. Numerous digital assets were also developed. The international digital flight is accompanied by a range of OOH and advertising motifs. The content for the Macan model pages on porsche.com was also refined by the lead agency Grabarz & Partner and adapted to match the imagery and design of the “Keep your essence” global product campaign.
Medio Exterior
Duración
Regie
Productora
Chief Marketing Officer (CMO)
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Managing Director
Executive Client Service Director
Executive Client Service Director
Director de cuentas
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Director de cuentas
Junior Account Manager
Diretor Geral de Criação
Lead Creative Specialist
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Director artístico
Director artístico
Senior Art Director
Managing Director Strategy
Strategy Director
Director de Cuentas Digital
Managing Partner/Chief Creative Officer
Creative Director Copy Digital
Lead Creative Specialist
Creative Specialist Copy
Senior Art Director
Senior Art Director
Director de arte digital
Director de arte digital
UX/UI
UX/UI
Senior Copywriter
Senior Copywriter
Responsable de conceptos / redactor
Managing Partner/Chief Strategy Officer
Strategist
Art Buying/Creative Production
Art Buying/Creative Production
Art Buying/Creative Production
Creative Services
Creative Services
Creative Services
Creative Services
Creative Alliance
Creative Alliance
Media Agency
Representation
Photoproduction Company WIDE Production
Print Producer
Print Producer
Styling
Hair and Makeup
Postproducción
Realizador
Cinematografia
Productor ejecutivo
Productor
Production Assistant
Casting Director
Production Designer HL
Jefe de decorados
Jefe de decorados
Videographer
Styling
Lighting
Post-production Producer
Montador
Montador
Montador
Montador
Montador
Montador
Grade
Grade
Online Supervision
Online Supervision
Nuke Artist
Nuke Artist
Nuke Artist
Nuke Artist
Nuke Artist
Nuke Artist
Motion Graphics
Motion Graphics
Música
Music Producer
Artists
Producción de sonido
Sound Designer
Sound Designer

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