Latet humanitarian aid organization - "Street Party"

Y&R Israel

Y&R Israel Tel Aviv, Israel

3640

Título	Street Party
Agencia	Y&R Israel
Campaña	Street Party
Anunciante	Latet
Marca	Latet humanitarian aid organization
Posted	Febrero 2012
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	During the Jewish Holiday of Hanukkah, Latet, a humanitarian aid organization, wanted to create a unique fundraising event.In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet via Shalmor Avnon Amichay Y&R Interactive , Tel Aviv created a one-of-a-kind fundraising eventâ a street party inside Facebook. Famous celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them.Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated.The party self-promoted itself and reached 2 million unique users.Most importantly- Latet signed on 129 new volunteers.Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011
Medio	Case Study
Responsable de conceptos / redactor	Liron Ben-Yacov
Director artístico	Einat Dotan
Director creativo	Roy Cohen
Director creativo	Sagi Blumberg
Director ejecutivo de creación	Tzur Golan