Instituto Identidades do Brasil (ID_BR) - "Black Salary Friday"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brasil

Premios

5829

This ad is part of the ACT Responsible Collection

Marca: Instituto Identidades do Brasil (ID_BR)
País: Brasil

Anunciante: Instituto Identidades do Brasil (ID_BR)

Título	Black Salary Friday
Agencia	Leo Burnett Tailor Made
Campaña	Black Salary Friday
Anunciante	Instituto Identidades do Brasil (ID_BR)
Marca	Instituto Identidades do Brasil (ID_BR)
Fecha de primera difusión/publicación	2019
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Filosofía	In Brazil, black worker’s salary is 47% lower than white ones. The Black Awareness Day and Black Friday happen in the same week. How to draw attention to racial equality when everybody is thinking about discounts? ID_BR (Brazil’s Identities Institute), a NGO for black rights, launched the Black Salary Friday campaign. A fictitious promotion offering a 47% discount when hiring a black person. We spread banners and videos announcing the sale. By clicking the offer, people discover how bad is the situation of black workers in Brazil.
Medio	Interactivo
Duración	121 seconds
Responsable de conceptos / redactor	Fabio Nagano
Responsable de conceptos / redactor	Filipe Medici
Responsable de conceptos / redactor	Renato Ramalho
Responsable de conceptos / redactor	Rafael Fagundes
Agency Production Director	Maria Fernanda Moura
Agency Producer	Carol Araujo
Editor	Matheus Basilio
Account Lead	Fabio Brito
Ejecutivo de cuentas	Caio Rosario
Media Vice President	Andrea Hirata
Planning	Tiago Lara
Digital Project Lead	Denis Gustavo
Digital Project Manager	Pedro Rais
Digital Planner	Katia Rosa
Content Director	Andreza Aguiar
Client	Luana Genot
Audio Production Company	S de Samba
Responsable de la creación	Marcelo Reis
Creative Vice President	Wilson Mateos
Director artístico	André Rival
Director artístico	Claudio Junior
Director artístico	Marcela Jardini
Director artístico	Breno Ribeiro
Production Company	S de Samba