St John Ambulance - "Save the Boy"

BBH

BBH London, Reino Unido

Premios

16231

This ad is part of the ACT Responsible Collection

Marca: St John Ambulance
País: Reino Unido

Anunciante: St John Ambulance

Título	Save the Boy
Agencia	BBH
Campaña	Save the Boy
Anunciante	St John Ambulance
Marca	St John Ambulance
Fecha de primera difusión/publicación	2013 / 9
Sector Empresarial	Médico Equipo
Lema	You can be the difference between life and death
Sinopsis	A boy and his father play in a garden as a woman, who we assume to be the mother, seemingly looks on through the kitchen window. The boy climbs a tree but a branch breaks and he falls to the earth with a sickening thud. The shocked woman runs out of the kitchen as we hear that she is a St John Ambulance volunteer, with the first aid knowledge to save lives. But as she reaches the garden we realise she has no connection to the boy and his father after all but has rushed out to take her washing in from the rain…meanwhile in the empty park the boy is unconscious with the dad screaming for help, as viewers are implored to find out how to save the boy.
Medio	Televisión
Duración	62 seconds
Sonido	Factory Studios
Montaje	Final Cut
Postproducción	MPC LDN
Director de publicidad	Sue Killen
Miembro del equipo creativo	Rob Ellis
Miembro del equipo creativo	Alex Ball
Sonido	Sam Robson
Montador	Joe Guest
Montador	Paul Moth
Efectos especiales	Josh King
Efectos especiales	Tom Harding
Efectos especiales	Adam Crocker
Colorization	Jean-Clément Soret
Colorization	James Tillet
Productora	Blink London
Realizador	Dougal Wilson
Productor ejecutivo	James Studholme
Responsable de cuentas de agencia	Lauren Blunden
Productor	Nathalie Parish
Productor de la productora	Ewen Brown
Director de fotografía	Lasse Frank