JBL - "JBL Quantum Guide Play (Board 3)"

BLKJ Havas

BLKJ Havas Singapore, Singapur

619

Título	JBL Quantum Guide Play (Board 3)
Agencia	BLKJ Havas
Campaña	JBL Quantum Guide Play
Anunciante	Harman International
Marca	JBL
Fecha de primera difusión/publicación	2023
Sector Empresarial	Televisión, alta fidelidad, video, equipo de música y accesorios
Sinopsis	First person shooter games have captivated gamers across generations. However, among the most played games of all time, none has been made accessible for the visually impaired. With more than 50 million visually impaired gamers in the world, it's time we make games more inclusive. Fueled by research that spanned nearly two years in collaboration with the blind society, JBL Quantum introduces Guide Play. A software that leverages AI and machine learning to turn the objects and structures in the game environment into sounds, allowing the visually impaired to perceive their spatial environment.
Medio	Case Study
Director de cuentas	Boon Ng
Director de producción	K Cheng
General Manager	Fiona Huang
Director ejecutivo de creación	Guilherme Machado
Senior Art Director	Sunny Chuang
Responsable de cuentas de agencia	Vera Costan
Desarrollador técnico	David Barkan
Senior Editor	Adzreen Ismail
Digital Agency	Bolha Comunicação
Technology Development	João Frescurato
Technology Development	Nagib Nassif Filho
Technology Development	Adriana Rocha
Socio creativo	Joji Jacob
Socio creativo	Khalid Osman
Socio creativo	Lester Lee
Chief Executive Officer (CEO)	Rowena Bhagchandani