League Against Cancer - "Rembrandt"

VMLY&R Lima

VMLY&R Lima Miraflores, Perú

747

Título	Rembrandt
Agencia	VMLY&R Lima
Campaña	Breast Cancer Awareness from Centuries Ago
Anunciante	League Against Cancer
Marca	League Against Cancer
Fecha de primera difusión/publicación	2022 / 11
Sector Empresarial	Seguridad pública, salud e higiene
Sinopsis	While breast cancer is more common in women. In men, it has a high mortality rate since it is not believed that it can happen to them. They never get checked and therefore they discover it at a late stage. Something as simple as a self-examination, touching your chest from time to time, can prevent several people from being part of those small but deadly statistics. It turns out that, for some aesthetic reason, several ancient men posed for paintings with their hands touching their chests in a position similar to that of a self-examination. That is why we have decided to name these painters, precursors of breast self-examination in men, visionaries of past centuries who were already showing that a man touching his chest for long periods of time was nothing to make a scandal about. So let's follow the example of these pioneers of the past. And let's touch our chests again.
Medio	Publicidad en revistas
Director creativo	Eduardo Meza
Director creativo	Carlitos Fernandez
Director artístico	Fernando Guerra
Diseñador	Renzo Zapata
Director ejecutivo de creación	Tin Sanchez
Director de cuentas	Anne Achata
Responsable de conceptos / redactor	Luis Felipe Rios