SANTÉ PUBLIQUE FRANCE - "WE, THE LOVERS"

BABEL

BABEL Paris, Francia

3110

Título	WE, THE LOVERS
Agencia	BABEL
Campaña	WE, THE LOVERS
Anunciante	Santé Publique France
Marca	SANTÉ PUBLIQUE FRANCE
Posted	Noviembre 2021
Sector Empresarial	Seguridad pública, salud e higiene
Sinopsis	The campaign portrays LGBTQ+ love stories. It aims at representing LGBTQ+ community members and their daily challenges - due to the discrimination they face.“We, the lovers” is a song from Jean-Claude Pascal, who is mostly known in France as a war hero. He won the 1961 Eurovision with this song, but at the time, no one knew the true meaning of its lyrics. This song was actually about the hidden homosexual love story he was living at the time. The film was made to match the lyrics, and that is why we decided to name it “We, the lovers”.The film manages to tell multiple moving love stories while making its viewers realize the urge to accept all sexual orientation and genders. The slogan appeals to the viewers and reminds them of their crucial role: “In the face of intolerance, we can all make a difference”.
Medio	Televisión y Cine
Director creativo	Jean-Laurent Py
Director creativo	Laurent Nuyen
Director artístico	Louis Grzeskowiak
Responsable de conceptos / redactor	Cédric Hamelin
Head of TV	Jeanne Halfon
Realizador	Lucy Luscombe
Producción	Caviar London
Postproducción	FIRM
Producción de sonido	Circonflex