| Título | Bags |
| Agencia | Black River FC |
| Campaña | Ama Visitors (2010) |
| Anunciante | Nando's |
| Marca | Nando's South Africa |
| Fecha de primera difusión/publicación | 2010 / 6 |
| Sector Empresarial | Restaurantes y comida rápida |
| Sinopsis | This Campaign - flighted around the time of the 2010 Soccer World Cup - pokes fun at the misconceptions that potential tourists have about South Africa. |
| Filosofía | Implore South Africans to give the foreigners what they expect when they arrive by proving all of their misconceptions right and giving ‘Only i-best to ama-visitors” (a campaign line that mixed a local language – Zulu – with English to create a humorous, locally relevant call to action). This particular ad focused on the misconception that all South Africans carry everything on their heads. |
| Problema | Nando’s, a Peri-Peri chicken restaurant, wasn’t an official sponsor of the 2010 FIFA World Cup. We needed to find a way to shine over this period and become a “local” spot for both tourists and South Africans alike. We were not only tasked with breaking through the clutter, but also increasing the customer count by 18%. |
| Resultado | The advertising campaign assisted in doubling the meals sold. The promotional meal contributed 6% to overall sales for that period. Nando’s market share of the Fast Food industry increased from 15.6% before March to 16.2% in July 2010. |
| Medio | Televisión |
| Productora | Humanoid |
| Realizador | Terence Neale |
| Productor de la agencia | Henri Smit |
| Director artístico | Meryke Naude |
| Director ejecutivo de creación | Ahmed Tilly |
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