Título | From Today to Tomorrow 2 |
Agencia | INNOCEAN Europe |
Campaña | From Today to Tomorrow |
Anunciante | Hyundai Motor Company |
Marca | Hyundai |
Fecha de primera difusión/publicación | 2022 / 10 |
Sector Empresarial | Automóviles |
Filosofía | With Hyundai’s large range of innovation, the brand places itself in the forefront of an electric and technological revolution. Together with Innocean Berlin and renowned director duo Dorian and Daniel, the Korean car maker created its largest European campaign to date, proving that Hyundai does not only take people from A to B, but also from today to tomorrow. Four 30-second ads, accompanied by an overarching brand film, are showcasing Hyundai’s most impactful innovations. From Car of the Year IONIQ 5 to robot SPOT, Urban Air Mobility and robotaxis. From the new IONIQ 6 to XCIENT Fuel Cell trucks and a Hydrogen City concept. The brand demonstrates how progress comes in many shapes and forms. With some innovations from today, and some for tomorrow, they all have the purpose to power people’s worlds. |
Medio | Televisión |
Duración | |
Responsable de la creación | Gabriel Mattar |
Director ejecutivo de creación | Ricardo Wolff |
Director creativo | Shelley Lui |
Director creativo adjunto | Wojtek Kowalik |
Director creativo | Igor Karpalov |
Director artístico | Saymon Souza Medeiros |
Responsable de conceptos / redactor | António Neto Jr. |
Director artístico | Gonçalo Martinho |
Director artístico | Elena Marin |
Responsable de conceptos / redactor | Clara von Heintze |
Chief Operating Officer (COO) | Jonathan Hill |
Business Director | Björn Wilke |
Director de cuentas | Sven Kuebler |
Responsable de cuentas de agencia | Leonie Knorr |
Responsable de cuentas de agencia | Ipek Temel |
Responsable de cuentas de agencia | Ichraq Sabbani |
Responsable de cuentas de agencia | Sheena Rajgarhia |
Responsable de la producción | Fabian Barz |
Productor de la agencia | Juergen Joppen |
Comprador de arte | Kamila Koelling |
Strategy Director | Sophia Goerner |
Planning Director | Anna Nowak-Otto |
Strategist | Serena Merletti |
Strategist | Ilaria Traverso |
Productora | Zauberberg Productions |
Realizador | Dorian Lebherz |
Realizador | Daniel Titz |
Director de fotografía | Christophe Collette |
2nd Unit Director of Photography (DOP) | Pascal Remond |
Productor ejecutivo | Frederik Poppenk |
Productor | Ulrich Kreis |
Productor | Nina Icks |
Montador | Benjamin Entrup |
Montador | Simon Klinkertz |
Montador | Sebastian Stoffels |
Jefe de decorados | Rodo Fernandez Siffredi |
VFX / CGI | pEpic |
VFX Producer | Lion Graf |
On Set VFX Supervisor | Jan Huebel |
Música | 2WEI Music |
Sound Studio | Kraatz Studios |
Sound Engineer | Stefan Kraatz |
Fotógrafo | Dave Hill |
Photo Production Company | Sonda Productions |
Photo Post-Production | RECOM Gmbh |