| Título | Slow the Pace |
| Agencia | BBH |
| Campaña | K1664 |
| Anunciante | Heineken |
| Marca | Kronenbourg |
| Fecha de primera difusión/publicación | 2010 / 10 |
| Producto | 1664 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Sinopsis | 'Slow the Pace', the new integrated advertising campaign for premium lager brand Kronenbourg 1664, which breaks on TV on October 24, will feature iconic rock band Motörhead performing a slowed down version of their signature track, 'Ace of Spades'. 30 years to the week since it was first released, the track has been specially re-written by the band for a Kronenbourg 1664 campaign which encompasses TV, a short-film documentary, a print campaign and a social media outreach with a branded Youtube channel |
| Medio | Televisión |
| Productora | Pulse Films |
| Postproducción | Absolute Post |
| Sonido | Wave Studios |
| Director artístico | Matt Doman |
| Responsable de conceptos / redactor | Ian Heartfield |
| Realizador | Will Lovelace |
| Realizador | Dylan Southern |
| Realizador | Thirtytwo |
| Director de fotografía | Manuel Ruiz |
| Productor | Mark Harbour |
| Productor de la agencia | Michelle Kendrick |
| Responsable de cuentas de agencia | Helen James |
| Responsable de cuentas de agencia | Paisley Wright |
| Responsable de cuentas de agencia | Mehdi Benali |
| Montador | Leo Scott |
| Montaje | Speade |
| Postproducción | Lisa Vaughan |
| Sonido | Jack Sedgwick |
| Director de publicidad | Lucas Bergmanns |
| Director de publicidad | Bruce Reinders |
| Digital Producer | Alice Bullimore |
| Digital Producer | Tove Svensson |
| Actor /Celebridad | Motörhead |
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