| Título | Sunbathing |
| Agencia | Grey London |
| Campaña | Do Summer Your Way |
| Anunciante | Kellogg's |
| Marca | Pringles |
| Fecha de primera difusión/publicación | 2021 / 8 |
| Sector Empresarial | Papas fritas, crocantes maicitos, galletas y palitos salados |
| Filosofía | While there is still much uncertainty around what the remainder of summer 2021 has in store, a new multinational campaign for Pringles, created by Grey London, is set to inspire us to make the most of it – whatever happens. Which is exactly what we see depicted in several short films, where, at first glance, the characters appear to be enjoying “fairly typical” summer pursuits, only for a different reality to emerge. In one, a group of friends seems to be soaking up the rays at a beach when one of them slips off his lilo and into the water while reaching for the Pringles. We then realise they’re not enjoying a seaside holiday but are bobbing about in a city canal, watched over by a disapproving fisherman who does not see the funny side when our hero emerges from the water using two Pringles to make a duck’s beak. Among several other scenarios is a sandy beach which turns out to be a construction site, and the arrival of cocktail hour, but it’s happening on a suburban balcony. The spots all encourage viewers to ‘Do summer your way’, and feature the Pringles ‘Pop, Play, Eat’ strapline. The campaign breaks this month, running on television in 15 markets, and online video in 22 markets. There will also be out-of-home activity across four of Pringles’ key markets. Media planning and buying is by Carat. |
| Medio | Exterior |
| Productora | HunkyDory Films |
| Marketing Director | Olga Péré |
| Marketing Manager | Stephanie Thys |
| Senior Brand Manager | Rui Frias |
| Director de publicidad | Chris Wildish |
| Director de publicidad | Fergus Brady |
| Director de publicidad | Phil Ball |
| Director de publicidad | Roisin Devine |
| Director de publicidad | Stephen McSweeney |
| President & Chief Creative Officer | Laura Jordan Bambach |
| Director creativo | Pedro Rosa |
| Director creativo | Roberto Kilciauskas |
| Miembro del equipo creativo | Matt Kennedy |
| Miembro del equipo creativo | Georgia Horrocks |
| Miembro del equipo creativo | Max Gill-Engel |
| Miembro del equipo creativo | Charlie Smith |
| CSO | Raquel Chicourel |
| Planificador estratégico | Lee Barber |
| Planificador estratégico | Bhavin Pabari |
| Planificador estratégico | Gil Caldwell-Dunn |
| Business Director | Bridget Yeates |
| Business Director | Francesca Philson |
| Director de cuentas | Becky Devereux-Pile |
| Productor de la agencia | Sally Miller |
| Productor de la agencia | India Smith |
| Productor adjunto agencia | Veronika Dvorska |
| Realizador | Luc Schurgers |
| Productor | Doochy Moult |
| Productor | John Doris |
| Montador | Matt Felstead |
| Postproducción | Annika Gustavsson |
| Postproducción | Gramacy Park Studio |
| Online Artist | Mark Beardall |
| Sound Designer | Zak Kurtha |
| Empresa de creación sonora | GPS |
| Director de fotografía | Ian Murray |
| Media Agency | Carat |
| Client Director | James Morgan |
| Planning Partner | Greg Paterson |
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