Rice Krispies - "Pop To Life"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Estados Unidos

5498

Marca: Rice Krispies
País: Estados Unidos

Anunciante: Kellogg's

Título	Pop To Life
Agencia	Leo Burnett Chicago
Campaña	How Many Ways Can You Snap, Crackle, Pop
Anunciante	Kellogg's
Marca	Rice Krispies
Fecha de primera difusión/publicación	2015 / 11
Sector Empresarial	Comida
Lema	How Many Ways Can you Snap!, Crackle!, Pop!?
Sinopsis	For generations, making and decorating Kellogg’s Rice Krispies treats has been a favorite holiday activity for kids and parents. To reintroduce this tradition to today’s families, Rice Krispies has launched a magical new campaign as fun and festive as making the Rice Krispies treats themselves: “How Many Ways Can yo Snap!, Crackle!, Pop!?” The campaign brings to life the endless possibilities for holiday fun and creativity with the help of delightful animated treats, beloved, iconic Rice Krispies characters Snap!, Crackle! and Pop!—and a catchy original holiday jingle. For the first time ever, through the magic of 3D computer graphic (CG) animation, Snap! Crackle! and Pop! will live in the real world. Interact with smiling, dancing and flying Rice Krispies Treats. And inspire parents and kids like never before. When you combine Rice Krispies Treats, Snap!, Crackle!, Pop! and the creativity of kids and parents everywhere, the possibilities for holiday magic this year are indeed endless.
Medio	Televisión
Duración	31 seconds
Director creativo	Graham Woodall
Director creativo	Mike Doyle
Director creativo	Ryan Bloecker
Realizador	Vincent Geraghty
Productor	Tom Cronin
Productora	Bent Image Lab
Productor ejecutivo	Derrick Huang
Productor ejecutivo	Ray Di Carlo
Responsable de la producción	Paul Diener
Diseño imagen	Rob Shaw
Realizador	Rachel Harms
Producción musical	The Elements
Sonido	Particle Audio
Sound Engineer	Katy Mindeman
Productor de sonido	Laura Feeney