Nike - "Seismograph"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentina

7677

Marca: Nike
País: Argentina

Anunciante: Nike

Título	Seismograph
Agencia	BBDO Argentina
Campaña	Seismograph
Anunciante	Nike
Marca	Nike
Fecha de primera difusión/publicación	2012 / 8
Sector Empresarial	Prendas de deportes al aire libre y atletismo
Sinopsis	Nike and BBDO Argentina proved that Boca’s fans can shake any stadium The biggest myth in Argentine football surrounds the Bombonera (Boca Jr. stadium). They say it actually pulsates, generating fear and pressure that crumbles the strongest of rivals. Nike, Boca’s official sponsor, wanted to prove that Boca’s hardcore fans can really make even the sturdiest stadium move. The best way to prove it was to measure the stadium’s movement in the same way earthquakes are measured, on the Richter scale, by using a seismograph. The place chosen for this field experiment was Estadio del Bicentenario, a brand new impressive stadium, that was designed to resist seismic movements as it is located in San Juan, the “capital of the seismic movements” in Argentina, and one of the most studied areas by seismologists around the world. To measure the movement of the stadium we installed a digital seismograph that received transmissions from 4 accelerometer sensors placed strategically under the Boca’s fans stands. The objective was to measure the movements for the full duration of the final of Copa Argentina (Boca vs. Racing) and see the increases at key moments when Boca’s fans had reasons to react.
Medio	Ambient
Director de producción	Rodrigo Elizalde
Productor ejecutivo	Nicolas Ferrer
Responsable de la producción	Pedro Saleh
Productora	Saké Productions
Productor de la agencia	Rodrigo Lema
Productor de la agencia	Veronica Zeta
Director artístico	Joaquin Campins
Responsable de conceptos / redactor	Roberto Espino
Other	Alejandro Gowland
Director ejecutivo de creación	Rodrigo Grau
Director ejecutivo de creación	Ramiro Rodriguez Cohen