Heineken - "Introducing Subway Symphony"

Wieden + Kennedy

Wieden + Kennedy New York, Estados Unidos

11103

Marca: Heineken
País: Estados Unidos

Anunciante: Heineken

Título	Introducing Subway Symphony
Agencia	Wieden + Kennedy
Campaña	Cities of the World
Anunciante	Heineken
Marca	Heineken
Fecha de primera difusión/publicación	2015 / 6
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Sinopsis	Subway Symphony - turn New York subway turnstile beeps into music. Help James Murphy and Heineken to make it happen at SubwaySymphony.com. For nearly 20 years, LCD Soundsystem frontman James Murphy has dreamed of changing the harsh beeps of New York’s subway turnstiles into musical notes. Unfortunately, despite his best efforts, his idea has yet to get off the ground. But with the help of Heineken we are trying to make it happen. As part of our mission Heineken is creating the first live, brand-driven documentary that charts in real time, our journey to turn Subway Symphony from a pipe dream into reality. By the end of summer, we are hoping to have new turnstile notes installed in our first station! Follow James’ journey:SubwaySymphony.com Show your support by using #SubwaySymphony.
Medio	Exterior
Duración	72 seconds
Más información	www.subwaysymphony.com
Responsable de conceptos / redactor	Danny Gonzalez
Director ejecutivo de creación	Susan Hoffman
Director artístico	Zack Menna
Director ejecutivo de creación	David Kolbusz
Director artístico	Croix Gagnon
Director creativo	Eric Steele
Director creativo	Erik Norin
Director artístico	David Suarez
Responsable de conceptos / redactor	Nathaniel Lawlor
Actor /Celebridad	Fred Armisen
Responsable de conceptos / redactor	Maddison Bradley
Responsable de conceptos / redactor	Mike Vitiello
Director artístico	Jon Robbins
Director artístico	Cory Everett
Account Team	Patrick Cahill
Account Team	Jacqueline Ventura
Account Team	Syndey Lopes