| Título | Momotaro Episode 0 |
| Agencia | Tugboat |
| Campaña | Peach boy |
| Anunciante | Suntory |
| Marca | Pepsi Zero |
| Fecha de primera difusión/publicación | 2014 / 3 |
| Sector Empresarial | Bebidas gaseosas |
| Lema | Forever Challenge |
| Sinopsis | Pepsi has been famous for always being a challenger brand. They made “2nd” in the category a cool thing. In Japan, there’s a folk tale of hero who symbolizes “challenge”, his name is Momotaro (Peach boy). He was born from a peach. One day, along with his new friends, dog, monkey and pheasants, they teamed up to fight the big bad red demon. Yes, just like the rival who Pepsi has always been battling with. The story was perfect to built the brand for it’s new “Pepsi Zero” product line. You will enjoy the popular folk story from the real brand point of view on this campaign series. The spectacular story will continue through out the year, the next spot is scheduled around May 2014. Stay tuned! |
| Filosofía | In Japan, there’s a folk tale of hero who symbolizes “challenge”, his name is Momotaro (Peach boy). He was born from a peach. One day, along with his new friends, dog, monkey and pheasants, they teamed up to fight the big bad red demon. Yes, just like the rival who Pepsi has always been battling with. The story was perfect to built the brand for it’s new “Pepsi Zero” product line. You will enjoy the popular folk story from the real brand point of view on this campaign series. |
| Problema | Pepsi has been famous for always being a challenger brand. They made “2nd” in the category a cool thing. The objective of the campaign was how to communicatete the new challenge with their new product. |
| Resultado | The spectacular story will continue through out the year, the next spot is scheduled around May 2014. |
| Medio | Televisión |
| Duración | |
| Banda Sonora | Same 'Ol |
| Más información | http://www.pepsi.co.jp/momotaro/ |
| Director ejecutivo de creación | Yasumichi Oka |
| Director ejecutivo de creación | Shin Takaue |
| Director creativo | Taku Tada |
| Director artístico | Seijo Kawaguchi |
| Realizador | Koichi Iguchi |
| Director de fotografía | Darren Lew |
| Productor | Masakatsu Kasai |
| Productor | Sunao Nonaka |
| Agency | Tugboat |
| Media Agency | Yomiko advertising |
| Productora | Tohokushinsha Film Corporation |
| Música | The Heavy |
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