Título | Tunnel 3 |
Agencia | HooperNagel |
Campaña | Tunnel |
Anunciante | Christchurch Women's Refuge |
Marca | Christchurch Women's Refuge |
Posted | Febrero 2011 |
Sector Empresarial | Violencias domésticas, agresiones sexuales |
Lema | The light at the end of this tunnel |
Sinopsis | Christchurch Women's Refuge needed a campaign to show how their safe houses are a way out of violence. HooperNagel solution? We created tunnels made out of quotes taken from actual domestic violent cases. Then we showed that Christchurch Women's Refuge are the light at the end of this tunnel (a way out). |
Medio | Prensa y publicaciones |
Director creativo | Jonathan Horner |
Director artístico | Henry Billington |
Director artístico | Jonathan Horner |
Responsable de conceptos / redactor | Stefan Tarr |
Tipógrafo | Henrietta Harris |
Tipógrafo | Jo Tronc |