| Título | It's All a Little Confusing |
| Agencia | DAVID |
| Campaña | A Little More Confusing |
| Anunciante | Burger King |
| Marca | Burger King |
| Fecha de primera difusión/publicación | 2023 / 5 |
| Sector Empresarial | Restaurantes y comida rápida |
| Filosofía | Things get a little confusing in the new Burger King® campaign promoting the full plant-based menu, right down to the plant-based Whopper Jr. and plant-based nuggets Burger King and DAVID Madrid focus on children's confusion for the third chapter of their “Confusing Times” campaign Why is this building so big if it’s only two years old? Is a cookie jar still a cookie jar if there are no cookies in it? Kids’ imagination has no boundaries and, according to Burger King’s latest campaign, neither does kids’ confusion. Created by DAVID Madrid, the third part to the acclaimed Confusing Times campaign looks at confusion through a different lens, this time, to promote their entire menu, from plant-based nuggets and Long Chicken, all the way to the plant-based Whopper Jr. |
| Medio | Interactivo |
| Duración | |
| Global CCO & Partner | Pancho Cassis |
| Global COO | Sylvia Panico |
| Director ejecutivo de creación | Saulo Rocha |
| Director ejecutivo de creación | André Toledo |
| Director creativo | David Krueger |
| Director creativo | Pedro Sattin |
| Director creativo | Sébastien Rouvière |
| Head of Art | Camilo Jiménez |
| Director artístico | Pedro Sattin |
| Responsable de conceptos / redactor | David Krueger |
| Responsable de conceptos / redactor | Sébastien Rouvière |
| Responsable de la producción | Alejandro Falduti |
| Head of Account Management | María García Herranz |
| Group Account Director | Lucila Mengide |
| Ejecutivo de cuentas | Lucía Urbieta |
| Head of Strategy | Daniela Bombonato |
| Strategy Director | Patricia Urgoiti |
| Global PR Director | Sandra Azedo |
| Approval Client | Sabrina Ferretti |
| Approval Client | Andrea Beer |
| Photo Studio | Sicarios |
| Fotógrafo | Nixon |
| Productor ejecutivo | João Luz |
| Productor delegado | Rafa Pinto |
| Client Services | Babi Kosloff |
| Client Services | Ju Bahia |
| Client Services | Yuri Fuly |
| Production Assistant | Renan Moraes |
| Production Assistant | Kao Moraes |
| Tech Crew | Tinho Sousa |
| Tech Crew | Heygo Freire |
| Tech Crew | Dennis Peres |
| Casting | Mei Yi Ho |
| Operations | Lindin Lima |
| Retocador | Ricardo Moreira |
| Music Company and Publisher | PICKLE MUSIC |
| Executive Music Director | Alexis Estiz |
| Compositor de música | Alexis Estiz |
| Sound Design and Mix | PICKLE MUSIC |
| Executive Music Producer | Olivia López |
| Intérprete / Actor | Emma Zavaleta |
| Productora | BLUR Films |
| Realizador | Claudia Llosa |
| Productor ejecutivo | Mario Forniés |
| Productor ejecutivo | Alfonso Cazalilla |
| Productor | Elena Sáenz |
| 1st AD | Andrés González |
| Director de producción | Yago López Abril |
| Production Assistant | Gustavo Perez |
| Production Coordinator | Paula Ceregido |
| Location Manager | Alejandro Camacho |
| Director de fotografía | Octavio Arias |
| Camera Assistant | Maria José Burgos |
| Production Art Director | Dear F*cking Love |
| Stylist | Marga Vázquez |
| Hair and Makeup | Blanca Laporta |
| Home Economist | Óscar Sanz Cabrera |
| Casting Director | Mercè Ramos |
| Montador | Vicente Alvarez |
| Colorista | Edu Aranda |
| Postproducción | McNulty |
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