Título | Barbeque |
Agencia | Saatchi & Saatchi |
Campaña | First Taste of James Martin Partnership |
Anunciante | Asda |
Marca | Asda |
Fecha de primera difusión/publicación | 2016 / 6 |
Sector Empresarial | Grandes almacenes, supermercados |
Sinopsis | Barbeque is a 40-second spot that launches four summer-themed adverts that will be released in quick succession over the coming month. It sees James Martin enjoying a rare moment of garden relaxation that is suddenly curtailed by the arrival of an Asda mum’s hungry kids and their friends. James comes to the rescue and finds himself preparing a BBQ banquet for her young son and his friends, her teenage daughter and friends, and an entire men’s football team! Before long the back garden is filled with family and friends enjoying an Asda feast featuring everything from Asda’s Extra Special steak, to James’ Cauliflower Couscous. |
Problema | Win back the weekly shop by proving that Asda really has great quality food that can meet a modern family’s every day needs, still at its famously low prices. |
Medio | Televisión |
Duración | |
Productora | Outsider |
Postproducción | Electric Theatre Collective |
Director de publicidad | Andy Murray |
Director de publicidad | Claire Harrison-Church |
Director de publicidad | Mel Matson |
Director de publicidad | Sara Bates |
Director de publicidad | Rebecca McLeod |
Director ejecutivo de creación | Rob Potts |
Director ejecutivo de creación | Andy Jex |
Responsable de conceptos / redactor | Gemma Philips |
Responsable de conceptos / redactor | MARK SLACK |
Director artístico | Gemma Philips |
Director artístico | MARK SLACK |
Planificador de cuentas | Lisa Bowcott |
Responsable de cuentas de agencia | Jon Bryars |
Productor de la productora | Ally Dean |
Productor de la productora | Sam Rendle-Short |
Media Agency | Carat |
Media Planner | Emma Driessen |
Realizador | Jim Gilchrist |
Montador | Julian Tranquille |
Productor de la productora | Tex Travi |
Grading/Online | MPC London |
Audio Post Production | Wave London |